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1 brand cannibalization
марк. каннибализация марки (продажи марки, которые получены за счет поглощения продаж другой марки той же самой компании)See: -
2 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
3 cannibalization
сущ.тж. cannibalisation1) тех. снятие годных деталей [агрегатов\] ( с неисправной или поврежденной техники для ремонта других изделий)2) марк. каннибализация*а) ("поедание" доли рынка одних товаров другими из одной и той же ассортиментной группы, т. е. продажи одного товара снижаются в результате возрастания продаж другого товара, имеющего небольшие отличия от первого)See:б) (ситуация, когда продажи магазина падают в результате открытия новых торговых точек)* * *ситуация на рынке, когда рост продаж какой-то определенной торговой марки ведет к падению продаж другой марки, причем обе они принадлежат к одной продуктовой линии -
4 brand proliferation
1) марк. марочный рост, марочное изобилие (ситуация, когда число торговых марок конкретного продукта возрастает, или же когда на рынке уже существует большое количество сходных брендов)See:2) марк. стратегия марочного роста*, стратегия марочного изобилия* (предполагает увеличение фирмой числа торговых марок конкретного товара без значительного изменения его свойств; стратегия увеличения количества торговых марок часто применяется фирмами для борьбы с конкурентами, для увеличения продаж; однако такая стратегия может привести к каннибализации бренда)See:
См. также в других словарях:
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